Demographic Resources

Black Hills Energy, formerly Aquila, subscribes to Decision Data, the premiere online source for U.S. demographic data and GIS mapping.  If you are an Black Hills Energy served community, you can have access to maps and reports by contacting your Black Hills Energy Economic Development representative.   

Selected features include: 

  • Custom reports for any geography
  • Quick and accurate market analysis
  • Fully interactive maps
  • Radius based maps and reports
  • Summary and comparison reports for any U.S. geography
  • Access to current year estimates and five year projections
  • Complete access to 1990 and available 2000 Census data
  • Geographies include; custom radii, custom drive times, counties, census tracts, block groups, U.S. places, DMAs, MSAs, New CBSAs, ZIPs and more...
  • Over 40 easy-to-use pre-formatted summary, comparison and rank reports to choose from.
  • Export charts, maps, reports and data in Word and Excel for presentation quality output.

Reports are available in summary, comparison, ranking and radius-based versions. Summary reports contain multiple user-defined variables for a single geography; comparison reports offer side-by-side comparisons of up to 16 geographies; and ranking reports rank multiple geographies by the performance of specific user-defined variables such as gender, income, employment, housing value or household composition. The radius option makes it possible to summarize the entire area of a given radius or to compare multiple radii, depending on the report.

Decision Data -  Cooperative Investment Option

If you would prefer to purchase your own subscription to Decision Data, Black Hills Energy may pay up to $500 towards the purchase of a one year subscription.  Applications are subject to fund availability and local approval.  

Apply on line for the cooperative program option or request reports on line by completing an

For more information, complete our Information Request Form  or contact your Economic Development Team Representative.